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Launching a new campaign? Need guidance on a specific campaign element? The IFEX Campaign Toolkit can help. The IFEX Campaign Toolkit contains six guides to help you run a dynamic and successful campaign. You can review the guides online or download each guide separately or the entire toolkit below.

The Campaign Toolkit Guides

  • 1 | Build It

    A step by step guide to help develop your campaign strategy. Read online or download the entire guide.

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  • 2 | Fund It

    Find the money to get the work done. Read online or download the entire guide.

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  • 3 | Digitise It

    Take your free expression campaign online. Read online or download the entire guide.

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  • 4 | Support It

    Smart ways to strengthen and support your campaign. Read online or download the entire guide.

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  • 5 | Escalate It

    Push your campaign to the next level. Read online or download the entire guide.

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  • 6 | Tell It

    Get your message out. Read online or download the entire guide.

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At this point, would publish: "Home page(home_page)"
At this point, would publish: "Building a Campaign Strategy(campaign_toolkit_chapter)"
At this point, would publish: "Worksheet: The Campaign Cycle(campaign_toolkit_chapter)"
At this point, would publish: "What to Campaign On: Choosing Your Campaigning Issue(campaign_toolkit_chapter)"
At this point, would publish: "Setting Campaign Objectives(campaign_toolkit_chapter)"
At this point, would publish: "How to Design a Campaign Strategy(campaign_toolkit_chapter)"
At this point, would publish: "Implementing Your Campaign Strategy(campaign_toolkit_chapter)"
At this point, would publish: "Template: Campaign Operational Plan(campaign_toolkit_chapter)"
At this point, would publish: "Monitoring and Evaluating(campaign_toolkit_chapter)"
At this point, would publish: "Did Your Campaign Make a Difference? Assessing Impact(campaign_toolkit_chapter)"
At this point, would publish: "Fund It(campaign_toolkit_guide)"
At this point, would publish: "Writing Funding Proposals(campaign_toolkit_chapter)"
At this point, would publish: "Sample Project Proposal Template (campaign_toolkit_chapter)"
At this point, would publish: "Sample Itemised Budgets (campaign_toolkit_chapter)"
At this point, would publish: "Proposal Writing Tip Sheet(campaign_toolkit_chapter)"
At this point, would publish: "Digitise It (campaign_toolkit_guide)"
At this point, would publish: "Introduction to E-Advocacy (campaign_toolkit_chapter)"
At this point, would publish: "Developing a social media policy(campaign_toolkit_chapter)"
At this point, would publish: "Campaigning through Facebook(campaign_toolkit_chapter)"
At this point, would publish: "Facebook Fast: Quick Steps to a Facebook Page(campaign_toolkit_chapter)"
At this point, would publish: "Case Study: Using Celebrities and Twitter to Fight for Libel Reform(campaign_toolkit_chapter)"
At this point, would publish: "E-Advocacy and YouTube(campaign_toolkit_chapter)"
At this point, would publish: "Joining the Blogosphere(campaign_toolkit_chapter)"
At this point, would publish: "Case Study: Hong Kong and Beyond: How Blogging Helped the Committee to Protect Journalists(campaign_toolkit_chapter)"
At this point, would publish: "Effective E-mail Communications(campaign_toolkit_chapter)"
At this point, would publish: "Online Petitions(campaign_toolkit_chapter)"
At this point, would publish: "The Power of E-mail Listservs(campaign_toolkit_chapter)"
At this point, would publish: "Top Resources for E-Advocacy(campaign_toolkit_chapter)"
At this point, would publish: "Support It (campaign_toolkit_guide)"
At this point, would publish: "Lobbying Effectively(campaign_toolkit_chapter)"
At this point, would publish: "Use Letter Writing to Strengthen a Campaign (campaign_toolkit_chapter)"
At this point, would publish: "Call in the Celebrities(campaign_toolkit_chapter)"
At this point, would publish: "Call in Legal Experts(campaign_toolkit_chapter)"
At this point, would publish: "Working with Coalitions(campaign_toolkit_chapter)"
At this point, would publish: "Initiating Joint Actions Through IFEX(campaign_toolkit_chapter)"
At this point, would publish: "Case studies: Internal Appeals(campaign_toolkit_chapter)"
At this point, would publish: "Host a Speaking Event(campaign_toolkit_chapter)"
At this point, would publish: "Case Study: How Speakers Boost Free Expression at Annual Awards Galas(campaign_toolkit_chapter)"
At this point, would publish: "Trial Monitoring(campaign_toolkit_chapter)"
At this point, would publish: "How to Plan an Investigative Mission(campaign_toolkit_chapter)"
At this point, would publish: "Escalate It(campaign_toolkit_guide)"
At this point, would publish: "Building a Media Strategy(campaign_toolkit_chapter)"
At this point, would publish: "How to Build a Campaign Strategy(campaign_toolkit_chapter)"
At this point, would publish: "Holding a Press Conference(campaign_toolkit_chapter)"
At this point, would publish: "How to Make a Press Kit(campaign_toolkit_chapter)"
At this point, would publish: "How to Write a Press Release(campaign_toolkit_chapter)"
At this point, would publish: "Tell It(campaign_toolkit_guide)"
At this point, would publish: "Who to Lobby(campaign_toolkit_chapter)"
At this point, would publish: "Worksheet: How to lobby(campaign_toolkit_chapter)"
At this point, would publish: "Guide to the Universal Periodic Review(campaign_toolkit_chapter)"
At this point, would publish: "Submitting a Report to the UPR(campaign_toolkit_chapter)"
At this point, would publish: "Case Study: Defending Freedom of Expression in Honduras(campaign_toolkit_chapter)"
At this point, would publish: "Guide to the African Commission on Human and Peoples’ Rights(campaign_toolkit_chapter)"
At this point, would publish: "Submitting a Complaint to the ACHPR(campaign_toolkit_chapter)"
At this point, would publish: "Worksheet: How to Format Complaints to the ACHPR(campaign_toolkit_chapter)"
At this point, would publish: "Guide to the European Court of Human Rights(campaign_toolkit_chapter)"
At this point, would publish: "Press Conference Checklist(campaign_toolkit_chapter)"
At this point, would publish: "How Advertising Can Help Your Campaign(campaign_toolkit_chapter)"
At this point, would publish: "Worksheet: Brand Guidelines(campaign_toolkit_chapter)"
At this point, would publish: "Case Study: Successfully Advertising World Press Freedom Day (campaign_toolkit_chapter)"
At this point, would publish: "How IFEX Can Help Get the Message Out (campaign_toolkit_chapter)"
At this point, would publish: "Build It(campaign_toolkit_guide)"
At this point, would publish: "Organisational Strength Map(campaign_toolkit_guide)"

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