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IFEX Organisational Toolkit:

Communications Strategy Toolkit

Effective communications planning will enable you to raise your organisation’s voice on issues that matter.

Communications Strategy Toolkit | Chapter One

The Big Picture

Why a clear communications strategy is important.

Communications Strategy Toolkit | Chapter Two

Make Sure It Is Clear

A step-by-step guide to clearly articulating your communications objectives.

Communications Strategy Toolkit | Chapter Three

Make Sure It Is Targeted

Understand who your audience is, what your key messages are and how you’re going to get your message out.

Communications Strategy Toolkit | Chapter Four

Make Sure It Is Achievable

Ensure success by defining what success will look like, and consider the factors that could affect your ability to meet your goals.

Communications Strategy Toolkit | Chapter Five

Communications Strategy Appendices

Use these worksheets to help define your audiences, key messages, content mix, social media efforts, communications strategy and communications workplan.

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