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IFEX Organisational Toolkit:

Social Media Strategy

This step-by-step tool will enable you to build an effective social media strategy and engage your online audiences.

Social Media Strategy | Chapter One

The Big Picture

Social media efforts make up one component of your digital communications strategy. Understand how it aligns with your mission, vision and communications goals.

Social Media Strategy | Chapter Two

10 Steps To Developing A Social Media Strategy

From developing a plan for shareable content, to choosing social media platforms and the tools to help you manage your efforts, this step-by-step section will help position you for success.

Social Media Strategy | Chapter Three

Appendices

Check out resources to keep you up to date on website best practices, and compare social media platforms.

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