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IFEX Organisational Toolkit:

Website Optimisation Plan

This 10-step plan will help you improve your website’s impact and usability.

Website Optimisation Plan | Chapter One

The Big Picture

Optimising your website is one component of your digital communications strategy. Understand how it aligns with your mission, vision and communication goals.

Website Optimisation Plan | Chapter Two

10 Steps To Rethinking Your Website

From identifying your goals for your website, to evaluating resources, organising content, determining your site’s tone and voice and keeping your site up to date, this step-by-step section will help ensure that your website works effectively for your organisation.

Website Optimisation Plan | Chapter Three

Appendix

Online resources that showcase inspiring and well-designed websites.

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